Make your good reputation precedes you
How do customers know that you have success selling?
How can you be sure that deserves trust you and give you exclusive?
not only have to do a great job, you have to know to sell it. Date value. Get a good reputation as
- Troubleshooter.
- Innovative Company.
- the proven success we have achieved.
"If you have a good service, come to hire you" no longer serves. You have to know to sell them. "
show him Do not tell. Farming have to do constantly. As a manager, commercial or independent real estate agent is important to create your own personal brand, today personal marketing practice is a competitive advantage, because few people are using in a serious and thoughtful. Beware! not a matter of inventing a character and be acting all day. Your brand should be authentic, which means that it should always reflect your true personality and should build on your dreams, life purpose, values, unique, gift, passion, expertise, characteristics, ... If you build your personal brand in this way true, your personal brand will distinctive, relevant, meaningful, inspiring, convincing, durable, clear, persuasive and memorable. Also automatically attract people and opportunities and increase your ability to deliver peak performance. With an authentic personal brand, your characteristics, attributes and values \u200b\u200bcan make you stronger stand out from the crowd. Without this mark, you're just like everyone else.
The Client has to be your best option you choose!
What is the most important thing I have to evaluate to decide if I catch an exclusive or not?
Rate it. 100% of your time should be occupied by well-defined customers. Be extremely careful when choosing! Because if you mess up your head and hurt your pocket. And be careful with the customers "mirage." Even being careful you might get confused and commitment, if you happen get rid of them.
"You're so good-or bad-as it is your list of exclusive"
Understanding your needs is something more to ask how many bedrooms they want, they is further in their lifestyle. Discover their needs, motivations of customers, these are the ones who decide the price of housing. misses the EXCLUSIVE BUT YOU WANT TO GIVE YOU THE BEST YOU CAN MEET WITH THE SERVICE, THAT YOU ARE INTERESTED IN IT.
You have to be your best choice Why you?
constantly Ask ... What do different? What you're special ...
or are you different from other 100 professionals?
From a scale of 1 (Tasteless) to 10 (Amazing), what exactly would you put note your current job? "Customer Base? "Exclusive Quality?
"If you want the customer to return and / or recommend you, your services have to be damn good"
Find what your differences from your competitors. Be different from the others. Prepare a Personalized Marketing Plan benefits to the customer.
Let them VERY CLEAR THAT NO HOUSING WILL WORK IF YOU ARE IN THE EXCLUSIVE.
is imperative that you are fully aware that you have to pay "services as worth paying." You have to strive to do a job worthy of its price. Do a fantastic job is the goal, so fantastic that worth paying. So ... charge well (Do not cut yourself). If your work was great ..., customers must be willing to pay for genius.
Make the experience of working with you is an unforgettable experience!
Guide your customers!. You pay for the coax. Prove it! And take control. In the exclusive can not walk "half-gas" or "half-measures."
"Do vibrated to the customer"
You have to put passion, the cause-marking projects. Customers appreciate the passion equal to or more than the services that we list. Of what it is to get memories that invite consumers to come back and recommend and this is not achieved only with a quality service, they should, and perhaps above all, a value of life experience, a special experience, unique.
real estate in general the customer fails to vibrate, why? Because we have allowed. Because most of the time we have not accepted the challenge of being guides. We are not an essential element of the sale of the home of our clients. Not great-great-provoking to be with us. No offer innovative, groundbreaking. There are five steps ahead ... and therefore we fail to woo customers.
involucral!
"Real Estate Services are not a solo venture. They are a carpool "
An exclusive is a joint venture between professionals and their clients. Customer and you should embark on an adventure based on trust and mutual understanding, initiating a profound and permanent dialogue with them. You are fellow travelers to carefully address a major project (important, because if it were not, what reason would have to pay good fees you charge?).
"It's not that customers are more intelligent (can that be, and may not) is that they are the owners of homes and also pay your fees "
